Lucky Duo

We don't just remove the toxic ingredients found in traditional toothpastes; we swap to 100% safe, natural alternatives that clean and protect just as effectively.

We worked for over a year with scientists to find safe, clean alternatives to the chemicals placed in big pharma toothpaste.

All our products are FREE from:

Fluoride, Saccharin, Parabens, Alcohol, Sodium Lauryl Sulfate (SLS), Bleaches, Titanium Dioxide, Triclosan, Parabens, DEA, Propylene Glycol, Petroleum, Artificial Flavours or Colour, Harmful Chemicals.

And …. absolutely NO Animal Testing!

• Tooth Polish: strong TREATMENT paste that acts like a scrub to remove tough/stubborn stains.
• Toothpaste: daily cleaning paste for oral health maintenance.

No, it won't .... but only if used as directed and intended (directions published on product label and website).

Each of our products contain a safe amount of charcoal which makes the paste non-abrasive and gentle on teeth and gums. Other ingredients are added for its healing benefits.

Our products are formulated with scientists at UPM and tested by dentists.

• Over a year of RDA tests were done on various types of teeth to ensure that our formulation has the right ratio of ingredients (especially charcoal) that could remove stains effectively without harming the enamel and results were evident.
• We also had an external 3rd party lab in Penang do an abrasion test against 2 other charcoal-based toothpaste products from US & UK. Our product was the least abrasive.

However, it's important to note that charcoal is a super detoxifying agent and on its own is a strong harsh compound.

Even though only a small percentage is used in our formulation with other soothing agents like coconut oil, propolis, etc, it can still be strong for some teeth & gums conditions.

Using more than recommended may result in side-effects we published: Safety & Allergy Guidelines

Unfortunately, conditions like fluorosis, too much medication intake, etc that results in stain/discolouration within the teeth (meaning embedded inside the enamel) is irreversible - the effects are already in the body system/enamel so no natural product or chemical bleaching treatment can fully remove it.

Our Tooth Polish helps remove stains on the SURFACE of teeth (EXTRINSIC staining).

However, we have customers with these conditions try it and they find it does help brighten their teeth because it polishes off the stains on the surface of the teeth.

KKM/MOH does not allow any natural toothpaste without fluoride to make claims related to preventing or reducing cavities. 

That being said, cavities are caused by the bacteria in plaque that eat through our enamel and create a cavity. 

With regular brushing, our toothpaste can help reduce plaque and effectively maintain oral health.

Our high-performance, fluoride free toothpaste range not only cleans well but takes a revolutionary approach to relieving sensitive teeth.

We've added plenty of natural ingredients with healing properties that makes it gentle for all types of teeth especially for those with sensitive teeth and gums.

Please know that our Toothpaste range is both fluoride free and SLS free and each ingredient is approved and safe, so generally speaking, it is safe for all ages, including young children.

However, we cannot give any direct dental or medical advice, so we would advise our toothpaste range to be used for children 10 years and above.

We also suggest having a look through our Safety & Allergy Guidelines for more better understanding.

We haven't done any specific test on plaque removal/build-up so we can't claim that it does.

However, we have received feedback from some of our regular users and amongst our team as well that there is noticeably much less plaque build-up since using our products.

We as a brand still do not claim that it does as there is no valid scientific proof but what these customers may have experienced is that using our product does help in reducing further plaque or tartar build-up and not necessarily the removal of it.

We highly recommend proper scaling treatment by a professional dentist works best in the removal of plaque/tartar.